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Job Title:  Private Brands Specialist Product Mgmt

Posting Date:  Feb 16, 2021

Scarborough, ME, US, 04074

FLSA:  Exempt
Job Description: 

What’s Our Dish  

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.


Browse the Aisles:

Supports initiatives to drive Private Brands (PB) sales, margin and penetration in collaboration with assigned Brand’s Category, Merchandising and Pricing teams while supporting and maintaining the Private Brands strategy and driving Private Brands to be famous.

Assists in the development of the Private Brands short- and long-term strategic plans at the category level for the assigned Brand; including but not limited to category business plans, annual planning, promotional and sales planning, product marketing, new item development (with focus on innovation and renovation) and planogram development.

Potentially manages new product development, launch plans and marketing of Private Brand products for assigned categories.


Recipe for Success - What's “in store” for the role

Private Brands Growth

Assist in/manages driving sales, profits and penetration of Private Brands at the category level


Private Brands Category Strategy

Assists with/manages the development of Private Brands category business plans which are consistent with the total overall category goals and strategies


Private Brands Product Development

Assists with/performs the development and introduction of new Private Brand items to provide a full line of innovative and differentiated products


Private Brands Plan Execution

Supports execution of/executes Private Brands portfolio activities at assigned Brand


The Essentials In Your Cart - The required ingredients

  • Bachelor’s degree or equivalent combination of education and related work experience
  • 3 – 10 years of related Marketing, Portfolio/Category and/or Merchandising experience
  • Category knowledge
  • Knowledge of Category Financial Drivers
  • Knowledge of Microsoft suite
  • Good communication skills
  • Ability to interpret and react to syndicated data reports (e.g., Nielson, EYC, etc.)
  • Analytical and problem solving skills
  • Negotiations
  • Ability to collaborate across multiple business areas
  • Active listener
  • Self-motivated
  • Customer focus
  • Attention to detail
  • Travel (x% of time spent outside home office/store): Up to 15%
  • Physical: N/A


Extra Spices

  • Must be able to influence at the Category Manager level and below
  • This position supports the PB Product Owners including interactions with PB Centers of Excellence (CoEs)—PB Brand management, label and package design, PB product excellence, PB innovation, and PB product management. Key financial reports / dashboards, Private Brands product development manuals, Private Brands Brand equity documents, consumer research and insights, annual planning , etc
  • Assists with driving and/or drives PB sales, profits and consumer satisfaction of assigned categories
  • Financial aptitude of Private Brands at the category level within the assigned Brand, addition of new products into established lines
  • Assists Product Owners and interacts with the assigned Brands Category Manager, Category team, Private Brands Centers of Excellence (e.g., Design, Brand Management, Product Innovation, etc.) and vendor partners to bring to life and grow categories



Join Us at Our Table  

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! We offer a great variety of benefits and perks to our employees, including: great health care options, including PPO and HSA plans (with company contributions), dental, vision, flexible spending accounts, a 401k with strong company match and immediate vesting, and generous and flexible paid time off. 

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.  

Job Requisition:  5706

Nearest Major Market: Portland Maine